Parents Upset Over Victoria’s Secret New ‘Bright Young Things’ Line

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bright young things

Victoria’s Secret is known for its risque fashions, but some parents think the brand has crossed the line with items in their “Bright Young Things” campaign. A father wrote an open letter, parents started a petition and a Facebook page was created alleging that the provocative underwear was targeted at teen and tween girls.

Items in the PINK campaign with the slogan “Bright Young Things” reportedly include underwear with words and phrases like “dare you,” “feeling lucky” and “call me” on the front and back. PINK is the line of items at Victoria’s Secret targeted at younger women.

Links that appear to be to the products are re-directing to the Victoria’s Secrets homepage so it is unclear if the company has removed the products. Representatives for the company did not wish to comment beyond a statement that was posted on their Facebook page insisting that “Bright Young Things” was simply a slogan.

A Texas father of a 3-year-old girl wrote and open letter to the company that has gone viral.

“I don’t want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments,” Evan Dolive wrote. “I don’t want my daughter to ever think that to be popular or even attractive she has to have emblazon words on her bottom.”