New Sites for Deals with Family-Fun Activities Targets Kids
Email boxes are flooded with deals for food, shopping and travel, but two new sites want to remove the clutter and boredom to provide kids and couples with ideas for fun activities.
Kidsy.co, which test-launched last month, provides activities for families with children and the ability to organize play dates with your friends or people in your neighborhood.
The service is free to users and Kidsy takes commissions from the vendors on the site if a user books an activity. Some of the vendors offer deals specifically to Kidsy users.
The site offers free and paid activities in New York and New Jersey but plans to expand “quickly” to other cities such as, Boston, Chicago, San Francisco and Washington.
The co-founders of Kidsy, Michael Tai and Raj Banik, say they are “highly selective” in curating the activities on their site and have partnerships with top Manhattan vendors such as Freshmade NYC and Citibabes. The co-founders, friends from Columbia University, reached out to parents and influential New York City parenting bloggers to find attractive ideas for families.
Tai, whose background is in private equity, said there is too much “clutter” in the online deals marketplace.
“Because we’re a targeted vertical, merchants have reached out to us, even though we’re relatively new,” he said.
Tai said the site already has thousands of users with a high percentage of repeat visitors, although he declined to reveal the site’s metrics.