Meet NYC’s New First Family
Bill de Blasio is the first Democrat to serve as the 109th mayor of New York City in 20 years. He won by a landslide with 73 percent of the votes on Tuesday, Nov. 5, which has been the most sweeping victory since the mayor’s race in 1985 when Edward I. Koch won by 68 points.
In August, Mr. de Blasio changed the playing field when he inserted his bi-racial family to be the face of his campaign. Unlike any mayoral hopeful before him, Bill de Blasio put his kids front and center in television ads to shape his image and tout his message, making his campaign a family affair. In an ad, de Blasio’s 16-year-old son sported his large afro as he praised his father’s positions on affordable housing and New York’s controversial stop-and-frisk policy.
The 52-year-old mayor was joined by his wife, Chirlane McCray, and two children, Dante and Chiara, onstage as he delivered his victory speech. With Dante’s afro and Chiara’s flower headbands, the two have become instantly recognizable here and around the world. Some New Yorkers even dressed as the siblings for Halloween last week. However, in an era of celebrity and gossip, can they expect the same zone of privacy that has been given to the other children of previous mayors? Probably not.
“Once they are out in a public campaign, you can’t suddenly hide them, it doesn’t work that way,” says veteran political consultant, Hank Sheinkopf. “Anything they do will be news, because they are now public people.” You can see Dante’s campaign ad for his father in the video below:
(Photo by Andrew Burton/Getty Images)