Watch: Three Girls Shatter Gender Roles With ‘GoldieBlox’
Stanford-educated engineer and the CEO of GoldieBlox, Debbie Sterling, has put her own spin on the Beastie Boys’ classic “Girls” to change the way little girls play, and ultimately the careers they choose.
While the percentage of women graduating in with bachelor’s degrees in STEM fields (science, technology, engineering and math) is on the rise, there is still a huge gender gap in these areas. According to Sterling, instead of focusing on trying to fix the problem at the college or high school level, we need to start broadening the interest girls much earlier.
Sterling is using GoldieBlox to do just that. Goldieblox is aimed to “disrupt the pink aisle and inspire future engineers” by showing them that building toys are just for boys. The interactive games get girls building and feature a cute blonde who builds machines to help her friends. One story even has Goldie teaming up with her pals Ruby and Katinka to build a float to ride in during the town parade.
Sterling’s realization isn’t ground breaking but her video to promote GolieBlox is. In two days the video has garnered over 3 million views on Youtube.
Check out the video below and start disrupting the pink aisle!