Business

Baby K’Tan Carrier Packaging Recieves Backlash For ‘Racism’

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6-24-2014 12-45-01 PM

Social media exploded with cries of anger over racism when a photo of Baby K’tan carriers began circulating on the internet.

The photo taken at an unidentified store shows two images for two different baby sling packages. One portrayed a Caucasian woman with a beaming man behind her, while the other packaging box showed a single African-American woman with her child.

The stark contrast between the Baby K’tan boxes point fingers at the company’s poor marketing strategy and begins the debate of portraying the African-American family culture as one without both parents present.

Baby K’Tan addressed the backlash by responding with a blog post, referring to the photograph as a misrepresentation of the company’s values:

1)    “We have a total of 5 different products, each featuring a different image on the front of the packaging. One box has the Caucasian couple on the front, and the other four boxes have individual mothers with their babies on the front (including an African-American and Caucasian women).”

2)     “The Baby K’tan product featuring the African American woman is from our organic line which should actually be priced higher than the other product displayed.”

3)    “The couple considered to be Caucasian is actually in fact an international couple, featuring a Caucasian mom and a Hispanic dad.”

According to Baby K’tan, the company was “built and has prospered because of our focus on diversity and Inclusion… We plan to continue including diverse parents, both individually and as couples, throughout our images.”

Was Baby K’tan simply misrepresented in the photograph or is their marketing department to blame? Tell us what you think in the comments below.