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Kraft Mac & Cheese to Remove Preservatives, Synthetic Color

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Kraft Mac and Cheese

Kraft Mac & Cheese will be eliminating artificial preservatives and synthetic colors from the original version sold in the U.S. when the year ends.

Beginning in January, Kraft says the boxed dinner will be colored using paprika, annatto and turmeric.

In March 2013, food activist Vani Hari, who blogs as the “Food Babe,” started a Change.org petition requesting Kraft to remove dyes from its macaroni and cheese. The petition garnered more than 365,000 signatures.

Kraft is already selling a version with no artificial flavors, preservatives or synthetic colors called Kraft Mac & Cheese Boxed Shapes. The company says the other versions in the U.S., including Shapes Cups, Original Cups, Premium Flavors and Easy Mac will have no artificial flavors, preservatives or synthetic colors later next year.

The change comes at a time where consumers are shifting away from processed foods. In an effort to follow the shift, the U.S. and larger food producers are trying to accommodate their customers new preferences.

Kraft says that they have worked for sometime to make the appropriate changes in their product, but with the change they want to ensure that the quality and taste of their product does not change.

“We weren’t ready to change the product until we were confident that Kraft Macaroni & Cheese tastes like Kraft Macaroni & Cheese,” the company said.

(Photo Credit: ABC News)