Arts + Culture
Disney ‘Moana’ Halloween Costume Faces Backlash
UPDATE: Disney has now pulled the Maui costume with a representative telling HuffPost: “The team behind Moana has taken great care to respect the cultures of the Pacific Islands that inspired the film, and we regret that the Maui costume has offended some. We sincerely apologize and are pulling the costume from our website and stores.”
Disney’s latest animated flick, Moana, hasn’t even hit theaters yet and is already facing some backlash. ”
The company has begun releasing merchandise for their upcoming animated tale, but it’s a Halloween costume inspired by the film that seems to have captured everyone’s attention. The costume, pictured below, represents Dwayne Johnson’s character Maui, the demigod. The one piece outfit comes complete with Maui tattoos and brown skin–two details that seem to be causing a stir amongst Pacific Islanders and Disney fans alike. Some feel like the costume is an offensive example of cultural appropriation, while others say it’s not bad as long as its bringing attention to the new culture.
People have already started sharing their feelings about the costume–and they’ve been mixed to say the least:
— jess banks (@ProfBanks) September 18, 2016
— taleifiji (@TaleiFiji) September 19, 2016
— Konami Ai (@Konami_Ai) September 20, 2016
As a Native Hawaiian, I'm in no way offended by the #Moana costume. If it introduces kids to our culture, inspires them to learn, I'm good.
— Jason (J.B.) Bailey (@MahaloManX) September 20, 2016
— Michelle Blau (@MichelleEBlau) September 21, 2016
People getting angry over the #Moana costume and yet they aren't angry over Pocahontas or Mulan 👀
— Nani (@HaletheWolf) September 19, 2016
And I wanted to like #Moana so, so much… 😔
Hopefully the movie is better than the terrible brown-skin costume being sold as "merch"?
— Emma (@taniwhaea) September 19, 2016
— TheBlackSheep.com (@LivinOffTheGrid) September 18, 2016
— dai for night (@daibyday) September 18, 2016
Disney has not responded to the controversy at the time of this article’s publication and the costume is still currently for sale.
Photo Credit: Disney’s Moana/Twitter