Arts + Culture

Disney ‘Moana’ Halloween Costume Faces Backlash

By  | 


UPDATE: Disney has now pulled the Maui costume with a representative telling HuffPost: “The team behind Moana has taken great care to respect the cultures of the Pacific Islands that inspired the film, and we regret that the Maui costume has offended some. We sincerely apologize and are pulling the costume from our website and stores.”

Disney’s latest animated flick, Moana, hasn’t even hit theaters yet and is already facing some backlash. ”

The company has begun releasing merchandise for their upcoming animated tale, but it’s a Halloween costume inspired by the film that seems to have captured everyone’s attention. The costume, pictured below, represents Dwayne Johnson’s character Maui, the demigod. The one piece outfit comes complete with Maui tattoos and brown skin–two details that seem to be causing a stir amongst Pacific Islanders and Disney fans alike. Some feel like the costume is an offensive example of cultural appropriation, while others say it’s not bad as long as its bringing attention to the new culture.


People have already started sharing their feelings about the costume–and they’ve been mixed to say the least:

Disney has not responded to the controversy at the time of this article’s publication and the costume is still currently for sale.

Photo Credit: Disney’s Moana/Twitter