Arts + Culture
‘Teen Vogue’ Officially Names Editor Elaine Welteroth As Their New Editor-In-Chief
Elaine Welteroth is giving us new girl boss goals on the heels of the announcement that she has been promoted to editor-in-chief of Teen Vogue! In May 2016, Welteroth was named editor of the youth-targeted glossy and became the second black person in the history of Condé Nast’s 107 years to hold that title. The fact that she was 29 when she acquired that title made her the youngest editor in Condé Nast’s history to become an editor as well.
Over the past year, Welteroth has done wonders for the magazine, increasing Teen Vogue‘s coverage of social and political issues, including extensive coverage of the 2016 presidential election in the US. As editor of Teen Vogue, her first issue to go to print featured Willow Smith as its cover model, while featuring notable headlines of “Cultural Appreciation: Real Girls, Real Beauty, Real Talk.”
The cover of the December 2016 “Smart Girls” issue was an even bigger deal with her decision to feature Yara Shahidi and Rowan Blanchard, two actresses/feminists in young Hollywood. Shahidi and Blanchard also went on to act as guest editors, the first time a move like that was ever made at the publication.
We’re so excited to announce our December cover stars and guest editors! Actors, activists, BFFS—@YaraShahidi, 16, and @RowanBlanchard, 15—join forces to navigate how to be a girl in the world today. For more on their exclusive conversation, where they tackle everything from representation in Hollywood, activism, and (of course) the election, hit the link in our bio. : @seanthomas_photo
“Growing up, in many ways I was the representation for myself. Some of my childhood modeling jobs were with Mattel and Disney, so I’d go into the Disney store and literally see me. My family was cleaning up the garage, and I found these life-size cutouts of 6-year-old me as the black Tinkerbell, black Cinderella, you name it, which is hilarious. But being the black version of so many characters brought up problems. I was happy to be black, but at the same time there were moments of, “Why is this a separate collection?” There was this realization that being black meant I was the “off-brand” version because Cinderella wasn’t made to look like me.” ✨ Tap the link in bio to read @yarashahidi’s inspiring interview with @rowanblanchard as part of our December issue. ✨
For those of you unfamiliar with Elaine Welteroth, the 30-year-old has been pivotal to Teen Vogue‘s growth. Since becoming editor, TeenVogue.com has received an increase in traffic, receiving over 9.2 million unique visitors – a significant difference from the prior year’s 2.7 million unique visitors. Subscriptions for the glossy has also received a 535 percent increase.
How did Welteroth do it? By placing the emphasis on digital media. The print version of the magazine now publishes quarterly in a larger, thicker form while their site and publishing fresh content there daily is more of the central focus. She also developed a YouTube channel for the magazine and the channel now has 583,000 subscribers and counting.
The magazine has been flourishing since Welteroth’s step in the editorial’s editor’s shoes. So it only makes sense that they bestow the crown on her head that she deserves: Editor-In-Chief.
In regards to the executive decision, editor-in-chief at Vogue and Condé Nast’s artistic director Anna Wintour stated, “Elaine is incredibly in tune with the Teen Vogue audience, and has used that unique insight to engage and connect with her readers on a very personal level.”
The Cali native will now be tasked with the continuation of Teen Vogue‘s digital and print expansion.
It’s been a journey for Welteroth from unpaid intern at Ebony to Beauty & Style editor at Glamour and now, EIC at Teen Vogue. We see you girl! Keep being our black girl magic goals!
Photo Credit: Elaine Welteroth/Instagram