Jake Gyllenhaal Portrays a Loving Father for Calvin Klein’s Eternity
Jake Gyllenhaal is giving everyone more and more reasons to love him, as he embodies the role of a doting father.
As the new face of Calvin Klein’s fragrance, Eternity, Jake Gyllenhaal serves as a loving father alongside model and advocate Liya Kebede and child star Leila. Shot in black-and-white by Emmy Award-winning director Cary Fukunaga, the ad opens with waves crashing on a scenic beach as Gyllenhaal and Kebede take turns reciting E.E. Cummings’s poem “I Carry Your Heart with Me.” “I carry your heart with me. I carry it in my heart. I’m never without it,” he says as 4-year-old Leila walks toward him.
In the ad, Gyllenhaal cuddles with the brown eyed toddler –using her foot as a phone, which resulted in a warm smile from Leila that’ll melt anyone’s heart. Kebede is also seen cuddling with Leila –running her hands through her curls as she recites the poem.
According to Ad Week, Calvin Klein released a print ad earlier this month, teasing the 60-second TV spot. The ad is said to highlight the brand’s “longstanding ideas of romance, love, intimacy, and commitment,” according to a statement, per Ad Week. “Today, those values continue with the focus very much on contemporary life.”
Directed by Cary Fukunaga in close collaboration with Jake Gyllenhaal (making his advertising debut), an evolution of ETERNITY CALVIN KLEIN’S classic story. Nearly thirty years on, the iconic scent’s heritage of timelessness and commitment comes to life as a languid new film, and a print advertising campaign by @willyvanderperre. #CKETERNITY
Gyllenhaal joins other A-Listers like Margot Robbie, Mark Wahlberg, Zoë Kravitz, and the cast of Moonlight, who also worked with Calvin Klein.
Photo Credit: Calvin Klein/Youtube