Jessie Williams and Nicki Minaj Turn Into Magical Fairies in Latest H&M Campaign
The latest H&M Holiday campaign film is here and it’s full of magic, fairies and plenty of holiday cheer! Filmed in Scotland, Nicki Minaj and Jessie Williams star as parents in the enchanting visual while sporting very festive outfits from the Swedish retailer.
The hip-hop superstar and Grey’s Anatomy actor play parents to a young girl who is told a touching bedtime story from William’s imagination. The actor makes up a magical tale about a young girl who embarks on a mission to find the Evil Brother of Father Christmas, played by John Turturro, and teach him how to be kind. As the girl unsuccessfully attempts to get help from a gang of fairies sporting leather jackets, she meets Minaj’s second character, the “Wisest Thingy.” With no help from Minaj –the unnamed daughter then comes across the “Fastest Fairy,” played by Williams, with hopes to find the evil brother’s location. The heroine turns to the internet to discover the hidden lair and completes her mission by spreading love and holiday cheer!
Filmed by photographer Tim Walker and director Johan Renck, the three-minute short film shows the actors sporting festive pieces from H&M’s “A Magical Holiday” collection, including cozy knits, sparkling accessories, and dresses that glisten for the ultimate holiday look.
“I love the film’s overall empowering message. I love seeing this young girl become the champion that lives in all of us,” Minaj said in a statement. “There’s always magic in the air during the holidays,”
“It’s exciting to see our festive designs come to life together with such inspirational talents. They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M,” said H&M’s Head of Design and Creative Director, Pernilla Wohlfahrt.
In true holiday spirit, the H&M Foundation will make a donation to UNICEF to “give children the best start in life.” H&M will release the family-friendly collection, including the items seen in the short film, in stores and online November 9th.
Check out the full short film below!
Photo Credit: H&M/Youtube