Life + Style
Barbie Releases New “Role Model” Dolls in Honor of International Women’s Day
Soon kids will be able to own a Barbie modeled after history’s most influential women! In honor of International Women’s Day, Barbie has released new dolls honoring 17 distinguished role models with Barbie’s created in their likeness.
On Wednesday (March 7), just ahead of International Women’s Day Barbie announced that it will be releasing new dolls inspired by role models in all different backgrounds. The dolls, which are a part of the “Inspiring Women” line, were produced after Mattel conducted a survey of 8,000 mothers from around the world and found that 86 % are worried about the type of role models their daughters are exposed to.
“As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women’s Day because we know that you can’t be what you can’t see,” said Lisa McKnight, Senior Vice President and General Manager, Barbie. “Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.”
In honor of #InternationalWomensDay, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls.
— Barbie (@Barbie) March 6, 2018
The dolls apart of the “Inspiring Women” line include, Amelia Earhart, First female aviator to fly across the Atlantic Ocean, Frida Kahlo, a celebrated Mexican Artist and activist, and Katherine Johnson, a forerunner in mathematics who broke through barriers of race and gender. Johnson, who was highlighted in the acclaimed film Hidden Figures, calculated trajectories for NASA, including the Apollo 11.
In addition to “Inspiring Women,” Barbie will also add new dolls to its “Shero” line, which began back In 2015. The line is said to honor “women who have broken boundaries in their fields and have been an inspiration to the next generation of girls with a one-of-a-kind doll made in their likeness.” Some of the 14 dolls added to the line include, Snowboarding Champion Chloe Kim, Italian soccer player Sara Gama and Wonder Woman director Patty Jenkins. The line previously honored women role models including Misty Copeland, Ashley Graham, Ava DuVernay, Ibtihaj Muhammad, Gabby Douglas and Eva Chen.
The dolls are expected to hit stores soon and are available for pre-sale now on the Barbie website.
In honor of #InternationalWomensDay, we are shining a light on even more empowering women. Joining our Sheroes lineup of incredible women who have broken barriers and paved the way for the next generation – see our new Global Sheroes. Share your role models using #MoreRoleModels. pic.twitter.com/4UoM9iekdG
— Barbie (@Barbie) March 8, 2018
Photo Credit: Barbie/Website