Serena Williams to Launch Cosmetic Line “Aneres”

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Tennis legend, new mom and wife Serena Williams will be expanding her ever-growing resume! It has been reported that Williams will be creating her own cosmetics line.

According to TMZ, the 23 grand slam title-winner filed legal docs to trademark “Aneres” – Serena spelled backwards. Back in 2003, Williams locked the name down, however it was used for a clothing line. Now, it has been revealed that the tennis star will be offering a wide range of beauty products!

It has been reported that Serena locked down the trademark for 18 beauty categories. The line will include skin care, makeup removal products, body lotion, perfumes and colognes, makeup kits, makeup brushes, cosmetic cases, foundation, powder, lipstick, lip gloss, eyeshadow, liners, mascara, shampoo, dry shampoos, hair rinses, hair spray and hair gels! Phew!

Along with being a superstar mom to 6 month old Alexis Olympia, Serena already has a successful clothing like with HSN. The line, which is sold exclusively on HSN, includes a wide variety of clothing options like faux fur jackets, dresses, sport leggings, even fingerless velvet gloves. With that in mind, it’s no wonder Williams has decided to dip into the beauty game.

With the rise of celebrity cosmetic lines, it looks like big companies like Revlon or MAC will have some stiff competition. Serena will be joining the likes of several celebrities who created their own beauty lines and shook up the beauty industry. Some include Jessica Alba, Kylie Jenner, Kim Kardashian, and Rihanna – who’s Fenty Beauty sent everyone into a frenzy with the lines huge color range and amazing quality.

As expected news of possible makeup line received positive feedback!

Photo Credit: PR Photos