Yara Shahidi, Naomi Osaka and More Join the Barbie “Sheroes” Collection!
Barbie is turning 60 and is celebrating its anniversary with some new additions to the “Sheroes” Collection with some notable ladies from around the globe.
To coincide with International Women’s Day on March 8th, Mattel rolled out new faces for its “Sheroes” collection. Barbie chose role models from 20 different countries, from ages 19 to 85. Among the newest additions, are tennis superstar Naomi Osaka, British model Adwoa Aboah and actress Yara Shahidi.
“For 60 years, Barbie has championed girls, inspired generations to believe through make believe and showed them that they have choices. With more than 200 careers, six runs for president and a trip to the moon before Neil Armstrong, Barbie continues to evolve to be a modern, relevant role model for all ages,” General Manager and Senior Vice President Lisa McKnight said. “The Barbie brand believes girls should never know a world, job, or dream women haven’t conquered. Through our global platform, we are igniting a movement to help close the Dream Gap and further establish Barbie as the ultimate girl empowerment brand.”
According to a press release, Barbie will donate one dollar from every doll sold in the United States will go toward the Dream Gap Project. Announced back in 2018, the Dream Gap Project was put forth by Mattel to bring awareness to “limiting factors that prevent girls from reaching their full potential.”
Shahidi, chosen by Barbie for her achievements in acting and activist, shared her excitement about being the newest addition to the diverse collection. “I’m honored to be repping all the young ones as a Barbie Role Model” she wrote on Instagram. “Let’s continue to inspire the next generation and each other… We need your voices and are watching you all Blossom and shine!”
Like Shahidi, Aboah was picked for the collection for her stellar career as a fashion model and activist. Adowa is the founder of Gurls Talk – an online community where young women are able have discussions about self-care, mental health, relationships and more. Another “Shero” added to the collection is Haitian-Japanese tennis star Naomi Osaka. Osaka is the first Japanese tennis player to win a Grand Slam and first Asian to ever hold the spot in either men’s or women’s tennis.
“It’s a really big honor,” Osaka said to People. “I’ve played with Barbies when I was a kid, and I think it’s a bit of a surreal experience to have the opportunity to have a Barbie that looks like me.”
Other inspiring women added to the collection include Indian gymnast Dipa Karmakar, Karla Wheelock, the first Latin-American woman to ascend Mount Everest from its northern slope, Chinese contemporary visual artist and entrepreneur Chen Man, Canadian ice-dancer Tessa Virtue, well-known New Zealand journalist Melodie Robinson and many more.
Photo Credit: PR News Wire